What is Digital PR, and Can it Help You?
It’s all about storytelling!
We work on crafting a compelling story about your company, frequently tying in a connection your story has to something that is trending and of interest to journalists, and then pitch it to the right journalists at the right time.
Real Media Coverage
The story will be about you. You won’t be quoted in someone else’s story, and you won’t be one source among many. The media coverage will be directly about you, delivered to journalists that want to write about you, conveying the message you are trying to spread.
Forget being a source or footnote in someone’s story, Digital PR is all about spreading your message, and directing it to your target audience.
Results
Aside from the direct media coverage, and traffic that comes from people reading your story and being inspired, you will also be getting high DR backlinks from authority sites.
The difference between true digital PR and using sites that just look for quotes for articles, is that the reader is far more likely to click through to your site. In SEO terms, that the linking page will just be linking to you!
How we do it
We write compelling press releases and news stories, and pitch journalists that we know are interested in topics that parallel the topic of the release.
The real magic isn’t just in the industry contacts, it’s in knowing how to write a story that will engage journalists and get them interested. This is a skill that was developed over 20 years, and is as much art as science.
HOW IT WORKS
WHAT IS DIGITAL PR IN A NUTSHELL?
Unlike other forms of outreach this does take time on your part, as we will need to talk to you to craft the story, and base it on things that only you know. We may even need you to take photographs of video of things that are happening in your business.
It’s more involved than many forms of outreach, but that’s why it works! Genuine media coverage only happens wen the story is authentic, and resonate with the audience. The rewards are in line with the extra effort.
WHAT IS THE DIFFERENCE BETWEEN OUTREACH PLATFORMS AND TRUE DIGITAL PR?
I have nothing against outreach platforms, it’s a great way to earn high DR links, and we offer that service on another page. Ideally you should be using both strategies.
The main difference between the two is that with outreach platforms that are just looking for quotes, the story isn’t about you.
You get a backlink in exchange for your quote, but you aren’t a particularly important part of that news story, so it’s doubtful many people will directly click through to see who you are.
Reactive PR helps add authority to your website, but there won’t be much in the way of click-through traffic.
With real Digital PR the story is all about you, so of course the click-through traffic is a lot higher, as interested readers are reading about you.
Reactive PR includes you, Digital PR is all about you.
WHAT IS THE COST OF DIGITAL PR?
I hate to write that it depends, because I know I hate reading that it depends, but it does depend on what we have to work with, how much time you have to help flesh out the campaign, and also your expectations of the campaign.
I would need to talk to you to determine the cost, but I can tell you it isn’t as high as you would think, and also the cost goes down if we can use your campaign as an example.
We can accommodate a range of budgets, as we can conduct a single Digital PR push, right up to a prolonged journalist outreach campaign with additional supporting links to help build authority.
