What I Offer
and how I can help you
01
I create a narrative around your brand
I create a compelling story based on you, your company, and the elements that I know will genuinely interest journalists, TV shows, radio stations, podcasts, and the general public.
This is all done with your target market in mind!
I do cover how I weave these elements together on Instagram and LinkedIn if you’re interested in learning.
02
I take the story elements and I weave a tale that will inspire
At this stage I’ve found the perfect elements to create a press release I know will deliver.
Next I’ll write (and rewrite several times while consuming large amounts of coffee,) the perfect press release that will make relevant journalists drool with interest!
This isn’t just content, it’s bait. I know how journalists think, and how the media works. If you write with that in mind you KNOW what you’re creating will be met very favourably.
03
Outreach is a skill
I take that perfectly crafted, journalist inspiring press release, and I get it into the hands of the people most likely to run with the story.
It sounds simpler than it is.
I use the very best in press release distribution services but along with that, I reach out manually to journalists and websites I know will be interested.
I talk about their stories and how your story relates to their work, and I build you a connection. This is the secret sauce that makes this all work!
04
Fending off the unworthy
You’ll get a lot of junk replies among the gold, and it’s my job to only pass along what matters to you.
05
After the smoke clears
After the campaign is done, I’ll share statistics with you, advise you on next steps to capitalise on the work we have done together, and leave you with the connections we have made.
A natural outcome of a good PR campaign is increased brand awareness, direct traffic from interested parties, and other websites writing about you. Obviously it gives a huge boost to your SEO efforts, as many high level news outlets will link to you.
20+ Years of Experience in PR and SEO
The real secret sauce in PR and outreach is you!
This is a hands on process on your end as well as mine. The story I create will be built from the questions I ask you, and things you probably haven’t realised are newsworthy. This usually takes a few calls, some time to write up draft plans and research/think, and then more consultation.
It’s all built on the reality of you and your company, so there are no shortcuts!
I also advise photography and even video content as part of the finished piece, which can be a fun process.
Blogs
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